In a statement announcing the new song, Lecrae explained the inspiration behind it, saying: "Life is a precious gift. A gift we often take for granted until it is threatened. Pain can be a haunting reminder to appreciate every waking moment. So we wrote a song to share our hope in the midst of that pain. At the time of this song's composition, some of our loved ones were battling cancer. We wanted to encourage them to hold on and tell them we are here waiting, hoping, praying, and fighting with them. Some have been released from their pain forever, others are still fighting. Hold on."
The accompanying music video released on July 28, 2017 on Lecrae's official Vevo account. the video is in support of the St. Jude Children's Research Hospital, and was directed by Mike Mihail. It was shot at Glendale Memorial Hospital in Los Angeles and a studio in Memphis, and featured the two artists and St. Jude Children's Research Hospital patients. "For me, this video is my heartbeat. It's me showing my own pain, hope and passion for others. I want people to see there's hope in the chaos," Lecrae told People. The video has amassed over 60 million views as of August 2019, 59 million on the official video, and 11.4 million on the lyric video.